Advertising delivery that promotes store visits based on offline behavior targeting.
In the retail industry, effective in-store promotion requires precise targeting based on customers' offline behavior. It is particularly important to capture potential customers around the store and visitors to specific facilities, and to approach them at the right time. However, traditional advertising methods have faced challenges in understanding these customers' real-world behaviors and reaching them precisely. "GEO-targeting advertising" utilizes location data such as GPS to enable targeting based on offline behavior. This allows for delivery to narrow areas around the store, such as a few meters to several dozen meters, as well as approaches to visitors of specific facilities and target groups such as estimated residents and employees. [Usage Scenarios] - Promoting visits from residents and employees around the store - Approaching visitors to competitor stores or specific facilities - Attracting customers to the surrounding area during events or sales periods [Effects of Implementation] - Efficient reach to target customers - Approaching customer segments with high intent to visit - Optimization of advertising costs and improvement of ROI
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basic information
**Features** - Data volume suitable for localized distribution - High-precision location information detectable within a range of several meters to several tens of meters - Diverse targeting options for visitors, estimated residents/employees, and more - A wide selection of distribution surfaces and media **Our Strengths** Daiomiura Co., Ltd. is a company that leverages its manufacturing technology focused on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to challenges, to provide broad support from manufacturing sites to promotional areas. We also engage in web production and digital initiatives (WebAR/promotion support), offering comprehensive solutions to our customers' challenges.
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Applications/Examples of results
【Usage Examples】 ■Commercial facilities ■Schools and tutoring centers ■Major supermarkets ■Paid nursing homes *For more details, please download the PDF or feel free to contact us.
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Company information
Daio Miura Co., Ltd. is a company that supports a wide range of needs—from manufacturing sites to promotional activities—leveraging its strengths in manufacturing technologies centered on labels, packaging, and commercial printing, along with its ability to propose solutions tailored to specific business challenges. We provide end-to-end services, including the development, manufacturing, and sales of label systems; printing of business forms through to mailing services and operational efficiency support; and packaging design and production through to logistics processing. In addition, we combine high-quality, high-speed large-volume printing with short lead-time capabilities, the production of promotional tools such as fixtures and POP displays, web development and digital initiatives, as well as BPO-based business support—delivering comprehensive solutions to our clients’ challenges. From manufacturing to promotion, digital solutions, and business support, we offer a fully integrated, all-in-one structure that contributes to greater efficiency and added value.
