[Countermeasures Against Counterfeits] Mitutoyo Corporation

We will introduce a case that achieves a high automatic deletion rate, balancing business efficiency and the prevention of brand damage!

We would like to introduce a case where our services were implemented by Mitutoyo Corporation, a global specialist in precision measuring instruments. The company has been facing a situation in recent years where numerous counterfeit and imitation products have been listed, particularly on major overseas e-commerce sites, due to the increasing global brand recognition. Initially, the intellectual property personnel were manually monitoring the sites and handling everything from detection to deletion requests, but the need for specialized know-how and the enormous amount of time required became a significant challenge. After implementation, we established an operational process optimized for the customer's requirements through close collaboration with a dedicated Customer Success Manager. We have successfully fully automated the process from detection to deletion, enabling rapid removal from the market. **Key Achievements in the First Year After Implementation** - Deletion Success Rate: 99% - Number of Cases Handled: 7,500 (of which, automatic deletions: 98.7%) - Pushback Rate: 0.1% - Amount of Damage Prevented: Approximately 4.2 billion yen *For more details, please download the PDF or feel free to contact us.*

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