We will introduce examples of effective measures taken and the establishment of a countermeasure system that stays one step ahead of counterfeiters!
We would like to introduce a case study of Audio-Technica Corporation, which is expanding its business into headphones, earphones, microphones, turntables, and other audio technology products, having implemented OpSec's countermeasure system. The company has been troubled by counterfeit issues with headphones and microphones for the past 20 years. With the growth of e-commerce, the number of counterfeit products has continued to rise, significantly impacting the brand. As a result of collaborating with OpSec to remove numerous counterfeit products, the distribution on major marketplace sites has gradually decreased, successfully mitigating the threat. A company-wide proactive approach to online countermeasures has been realized. [Case Overview] ■ Challenges - Troubled by counterfeit issues with headphones and microphones ■ Solutions - Closely collaborated with local overseas staff and OpSec analysts ■ Results - Expanded the scope of response to online counterfeit sales and successfully removed infringing products *For more details, please download the PDF or feel free to contact us.
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Sakata Brand Solutions is a company that provides certification solutions for products to protect and enhance the value of your brand. To protect your brand assets and intellectual property, we offer solutions to address threats such as rights infringement, counterfeiting, brand misuse and impersonation, unauthorized products, copyright infringement of content, and phishing scams. We safeguard brand value through a comprehensive approach that combines physical and digital elements, utilizing the proven solutions of OpSec Security.
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