A backing paper that enhances the appeal of the product, balancing design and functionality.
In the cosmetics industry, it is essential to effectively communicate the design and brand image of products. Particularly for lip products and small items, the first impression when picked up is likely to lead to a purchase, making an attractive presentation important. However, conveying product features while providing protection in a limited space is not easy. Our middle paper, which also serves as an eye-catching element, maximizes the product's appeal with a design that attracts customers' attention while ensuring reliable protection. 【Usage Scenarios】 - Packaging for lip products and small items - Display in hook arrangements - Sales promotion at checkout counters or in limited spaces 【Benefits of Implementation】 - Enhances product visibility and achieves an easy-to-pick-up design - Improves brand image - Creates sales opportunities
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basic information
【Features】 - While allowing a clear view of the product through the transparent packaging, it also combines product descriptions and POP functionality. - We offer three styles tailored to the shape and presentation of the product (foldable, U-shaped, and back/bottom cover). - Suitable for displaying relatively small items such as lip products and accessories. - The design can attract customers' attention and intuitively convey the product's features. - Effectively enhances the brand image while protecting the product. 【Our Strengths】 Keipack, with 75 years of experience in manufacturing cosmetic boxes and packaging, proposes optimal packaging tailored to customer needs. We provide stable quality products through a consistent system that covers everything from planning and design to processing and packaging. Our sales staff, well-versed in the manufacturing process, quickly and accurately bring customer requests to life.
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Applications/Examples of results
The middle backing paper is a packaging component that achieves both product protection and promotional (POP) functionality by being set inside transparent OPP bags or clear cases. The main uses are summarized below. Eye-catching and POP effect at retail: It serves a dual role as a "manual" that conveys the product's features while allowing the contents to be clearly visible through the transparent cover, and as a "POP" that attracts customers' attention. Sales of small and lightweight products: It is suitable for relatively small items such as stationery, daily necessities, tools, and accessories, and is often used in limited spaces such as hook displays and next to cash registers. In this way, the middle backing paper enhances the "main product" within limited packaging space and serves as a mechanism to provide consumers with an intuitive sense of satisfaction, being utilized across a wide range of industries.
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Company information
Keipak can be summed up in one word as a "box maker." As a comprehensive packaging manufacturer primarily engaged in the production and sale of paper containers and packaging, we have the facilities to provide consistent support from planning and design to processing and box-making. Through the production of packaging, we leverage the know-how gained from our various customer relationships to deliver paper containers that meet your needs with consistently stable quality. 【Customer First Principle】 With a motto of customer-first, we are committed to "always thinking from the customer's perspective." 【Sales Staff Well-Versed in Manufacturing】 As a company with an attached factory, our sales staff regularly holds meetings with factory staff and participates in manufacturing oversight, allowing us to offer proposals and production insights that differ from those of large printing companies. 【Responsive and Speedy Service】 Our sales staff are well-acquainted with manufacturing, enabling them to conduct precise hearings from the initial meetings. Therefore, we can achieve satisfactory content confirmation with the minimum number of meetings, resulting in a significantly reduced total time until final approval.
