New proposal for circulating water purification! Chemical-free water treatment device 'Pure Cleanser'
Countermeasures against slime issues in cooling towers! A new proposal for circulating water purification: 'Pure Cleaner'
The "Pure Cleaner" is a water treatment device that employs the advanced oxidation process (AOP) and achieves powerful disinfection and purification without the need for chemicals, through the synergistic effects of ozone, ultraviolet (UV) light, and photocatalysts. It efficiently decomposes and neutralizes bacteria, organic matter, and pollutants that are difficult to break down with conventional methods, using highly oxidative OH radicals. *Purification tests for targeted organic matter are also possible. It is utilized in a wide range of fields, including circulating water lines, pure water systems, cooling towers, cleaning tanks, plating equipment, and air washers, contributing to the control of algae, bacteria, and Legionella, as well as the suppression of slime and the maintenance of equipment performance through water quality improvement. Additionally, it realizes chemical-free operations that do not rely on chemicals, promoting water reuse, reducing maintenance burdens, and lowering running costs. As of September 2026, it has a cumulative installation record of over 2,000 units and is adopted in various settings, including industrial, agricultural, and bathing facilities.
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basic information
【Features】 ■ Achieves powerful disinfection and purification through advanced oxidation treatment using ozone, UV, and photocatalysts ■ Chemical-free operation without the need for chemicals ■ Breaks down organic matter, suppressing odors, slime, and turbidity ■ Contributes to water quality improvement in circulating water through deodorization and decolorization effects ■ Effective against slime in cooling towers ■ Enhances productivity in pure water lines and cleaning processes, promoting water reuse ■ Numerous implementation records across a wide range of applications including industry, agriculture, and bathing facilities ■ Effective against issues such as humic acid, dioxins in water, and hydrogen sulfide that may arise in scrubbers * Cannot decompose or remove inorganic scale such as silica and calcium. 【Product Specifications】 ■ Treatment method: Advanced oxidation process (AOP) ■ Composition: Integrated ozone, ultraviolet (UV), and photocatalyst ■ Main effects: Disinfection, purification, organic matter decomposition, deodorization, decolorization, water quality improvement
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Applications/Examples of results
【Applications and Achievements】 ■Applicable Uses: Cooling towers, pure water systems, cleaning tanks, plating lines, air washers, plant factories, hot spring facilities, etc. ■Product Lineup: ZPVS3・S5, ZPV1・13, ZPVM15, ZPVL30 ■Total Installation Achievements: Over 1,880 units (as of January 2025)
Company information
Itsuwa Shoji Co., Ltd. was established in 1981 as a trading company, independent from its group company engaged in metal processing. The headquarters is located in Osaka, with eight bases in Asia and one in North America. Our business activities include a wide range of fields, such as factory solutions, electronics, EMS, coating, and mobile businesses, allowing us to engage with various customers. In the factory solutions business, under the slogan "ONE STOP SOLUTION," our business vision is to become an indispensable presence for manufacturers in Japan and around the world, paving the way for a bright future. We handle essential consumables, auxiliary materials, equipment, and electronic components for manufacturing, as well as the production of jigs and spare parts, design and manufacturing of factory automation equipment, disaster prevention-related products, and smart factory-related products that will contribute to manufacturers' efforts towards Industry 4.0. Currently, we are engaged with over 600 companies globally, and we will continue to leverage our transportation know-how as a traditional trading company to further expand our product offerings and grow our business in response to customer demands.





