Words of the President that Motivate Employees: Learning the Techniques of "Verbalized Management" from Successful Companies
Learning from 6 successful companies: Practical methods of "verbal management" that moves organizations.
Despite explaining it many times, why don't the employees take action?" The management policy has been communicated, and the philosophy and vision have been established. Yet, on the ground, decisions are inconsistent, and ultimately everything comes back for the president's confirmation. The cause is not the employees' motivation. It is because the "thoughts" in the president's mind have not been transformed into "words" that allow employees to make their own judgments and take action. The "language-based management" proposed in this book involves articulating the president's concepts, values, and criteria for judgment, linking them to strategies and daily actions. This book interviews six growing companies, including Asahi Iron Works, Ebiyah, and Asano Yarn, to uncover why the president's words move employees and change the company. It reveals the common principles behind this phenomenon. Words become strategy. Words become criteria for judgment. Words generate action and create culture. From an organization where "no matter how many times it's said, it doesn't get through," to an organization where "employees think and act on their own even without the president." The president's words are not just communication. The president's words are strategy. This is a practical guide for managers who want their employees to think and act more independently, focusing on "the language of management.
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<Table of Contents> Introduction Chapter 1: Reasons Employees Don't Act Despite Having a Strategy Chapter 2: The Principles of Verbal Management Learned from Interviews with Successful Companies Chapter 3: Words from a CEO That Motivated Employees Chapter 4: The Techniques for Crafting a CEO's Words Final Chapter: Words Begin to Work in the Absence of the CEO Conclusion
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★ Recommended by economist KoSuke Motani, author of "The True Nature of Deflation" and "Satoyama Capitalism"! ★ No matter how many times I explain it, employees don't take action――. Transform the president's thoughts into "words" that allow employees to make their own judgments and take action. ★ Don't just read it and be done! Includes a download bonus for a practical tool for verbalizing management.
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The Ito Strategy Writing Office is an organization that supports corporate growth through a series of language-related tasks necessary for companies to thrive. We assist in organizing and verbalizing the latent thoughts of business leaders, as well as translating them into management strategies and specific action plans. Starting from the formulation of management vision and strategies, we provide one-stop support for a series of documentation processes, including managing policies and key initiatives, and creating proposals, covering all aspects of corporate activities from upstream to downstream.
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