Support for building D2C brands and strengthening digital commerce for cosmetics manufacturers.
How to confront emerging D2C brands. Supporting the D2C strategy of cosmetics manufacturers.
A D2C brand launched by a small team is gaining support through a clear worldview and communication on social media, attracting customers from existing cosmetics manufacturers. While established manufacturers have strengths in research and development, formulation technology, and quality assurance, they are lagging behind in the speed and channels of directly communicating these strengths to customers. This service reinterprets those strengths as a "story" and supports the establishment of D2C brands to enhance digital commerce. We provide step-by-step assistance in designing target customers, launching with small quantities, implementing our own e-commerce, social media, and subscription services, and defining roles with existing distribution channels. We offer a free D2C brand diagnosis. Please feel free to contact us if you are interested.
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basic information
【Service Overview】 Support for building D2C cosmetics brands and strengthening digital commerce (diagnosis and consulting) Provided by: Accenture Supply Chain & Engineering (SC&E) 【Target Audience】 Executives of cosmetics manufacturers, corporate planning, brand marketing, and e-commerce/digital departments 【Structure (4 Layers)】 Operations and data infrastructure / Communication and sales / Customer relationships and co-creation / Brand portfolio 【Approach】 STEP 1 (0-6 months) Designing the target customer and story STEP 2 (6-18 months) Brand launch STEP 3 (18 months and beyond) Growth and commercialization 【Entry Point】 D2C brand diagnosis (free of charge)
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**Main Uses** - Clearly define the target customer segment and depict the strengths of the company's research, formulation, and quality as a relatable story. - Launch the brand with a small quantity of products and promote it through the company's e-commerce and social media. - Introduce a subscription model to gather customer feedback and quickly reflect it in product improvements. - Organize pricing and product assortment by sales channel, establishing roles for existing distribution such as department stores and specialty shops. - Design an independent organization to handle D2C and nurture it as a business. **Examples of Achievements** (Please add any case studies here if available) We start with a "D2C Brand Diagnosis (free of charge)."
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Accenture transforms change into power, providing 360-degree value to customers, employees, shareholders, partner companies, and society. We support Bristol Myers Squibb by leveraging generative AI and automation to accelerate clinical trials and streamline drug development. We consolidate our full capabilities as a reinvention service to solve the most challenging problems. We guide enterprise transformation to be executed on a larger scale and with greater impact.
