What reaches young people is not advertising. It is about reconnecting with the younger generation through social media engagement and community building that nurtures fans.
We provide a practical framework for alcohol manufacturers to reconnect with younger generations through social media outreach and community building. By overcoming three barriers—lack of strategy and structure, collaboration with influencers, and specific considerations for alcoholic beverages—we aim to create a system where fans can autonomously promote the brand. We offer a free social media outreach assessment, so please feel free to contact us.
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basic information
【Specifications】 - Four-layer structure of alcohol-related SNS and community strategy (policy, rules, indicators / communication, content / customer experience, collaborator engagement / community management) - Roadmap for the development of the brand's community (18-month roadmap) - Comparative framework between traditional advertising and the desired state - Self-diagnosis checklist for SNS and community utilization - SNS communication diagnosis (free) provided
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Applications/Examples of results
【Applications and Achievements】 - Development of a social media marketing strategy targeting the younger demographic for a beverage manufacturer - Building a brand community utilizing the stories of creators and experiential events - Establishing a measurement system for the effectiveness of collaborations with influencers (influencer marketing) - Developing social media communication rules for alcoholic beverages, including considerations for minors and compliance with stealth marketing regulations - Designing and operating experiential initiatives such as tasting events and brewery tours - Creating a system for spreading word-of-mouth through fan posts and acquiring new drinkers
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Company information
Accenture transforms change into power, providing 360-degree value to customers, employees, shareholders, partner companies, and society. We support Bristol Myers Squibb by leveraging generative AI and automation to accelerate clinical trials and streamline drug development. We consolidate our full capabilities as a reinvention service to solve the most challenging problems. We guide enterprise transformation to be executed on a larger scale and with greater impact.