Home Appliance Mature Market Product Service Strategy Practice Framework

basic information

[Specifications] - Four-layer framework for product and service strategy in mature markets (customer and product information, after-sales service, revenue model, organizational evaluation) - Growth strategy execution roadmap for mature markets (three steps: understanding, trial, expansion) - Comparison framework between the traditional business model and the desired future state - Self-diagnostic check for growth strategy in the home appliance business - Current situation diagnosis (free consultation) offered

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Applications/Examples of results

- Integration of purchase, usage, and repair data, and redesigning customer touchpoints using data from connected appliances. - Designing post-sale service menus such as energy-saving proposals, repair suggestions based on failure predictions, and replacement proposals. - Monetization of repair and maintenance services, and building a subscription-based revenue model for consumables. - Reviewing organizational structures and evaluation systems with the overall customer lifetime value (LTV) as a key performance indicator. - Establishing direct touchpoints with customers after purchase using the company's e-commerce and app. - Supporting the transition to a service-oriented product planning system based on post-sale services.