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[Consulting Case] Azuma Industrial Co., Ltd.

We will introduce a case that has achieved sales growth by leveraging traditional recognition while also appealing to new customer segments!

We would like to introduce a case of consulting provided to Azuma Kogyo Co., Ltd., which offers various products related to cleaning, such as stain removal detergents that enable time-saving and entrance tile brushes. The company faced challenges due to reliance on the sales of specific products and declining sales caused by intensified price competition. Therefore, after analyzing user search, browsing, and purchasing behaviors from multiple perspectives, we clarified the appeal points for each product and redesigned the structure and copy to effectively convey the value of individual items. This approach not only leveraged existing recognition but also enabled appeals to new customer segments, resulting in expanded sales. 【Case Overview】 ■ Challenges - Reliance on sales of specific products and declining sales due to intensified price competition ■ Effects - Enabled appeals to new customer segments while leveraging existing recognition, achieving sales expansion *For more details, please refer to the related links or feel free to contact us.