Using EEG analysis to quantify consumers' 'excitement' and 'comfort' with examples of application in product development and research, and to build useful metrics for marketing.
The "Sensory Analyzer" is a simple evaluation kit that analyzes emotions from brainwaves obtained using an EEG device.
Analyzable emotions include:
Interest, liking, stress, concentration, calmness, comfort, excitement, etc.
It can analyze users' emotions in real-time with high accuracy, making it useful for product development, research, and creating evidence for existing products.
【Features of the Sensory Analyzer】
■ Collects a wide range of emotional data such as interest, liking, stress, and concentration
■ Extracts latent/intuitive information that users "feel but cannot articulate"
■ Portable, capable of measurement using only a small EEG device and a tablet
■ Real-time capability to capture emotions on a per-second basis
<Find hints for market research and insights that resonate with human emotions in the materials featuring case studies!>
■ Case Study Overview
- Automotive Industry: Comparison of ride comfort by vehicle type
- Food and Beverage Industry: Stress check during package opening
- Media: Analysis of the timing when concentration, stress, and interest rise while watching commercials, etc.
*The "case studies" can be viewed immediately via the download button below. Please feel free to contact us with any inquiries.