Advertising Distribution for Retail Industry: GEO Targeting Advertising
Advertising delivery that promotes store visits based on offline behavior targeting.
In the retail industry, effective in-store promotion requires precise targeting based on customers' offline behavior. It is particularly important to capture potential customers around the store and visitors to specific facilities, and to approach them at the right time. However, traditional advertising methods have faced challenges in understanding these customers' real-world behaviors and reaching them precisely. "GEO-targeting advertising" utilizes location data such as GPS to enable targeting based on offline behavior. This allows for delivery to narrow areas around the store, such as a few meters to several dozen meters, as well as approaches to visitors of specific facilities and target groups such as estimated residents and employees. [Usage Scenarios] - Promoting visits from residents and employees around the store - Approaching visitors to competitor stores or specific facilities - Attracting customers to the surrounding area during events or sales periods [Effects of Implementation] - Efficient reach to target customers - Approaching customer segments with high intent to visit - Optimization of advertising costs and improvement of ROI
- Company:ダイオーミウラ
- Price:Other