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The possibilities of product reviews expanding from word of mouth.

The possibilities of product reviews expanding from word of mouth.

Introducing the interview conducted by the ShareView representatives as part of the Asmark employee dialogue project.

Asmark Inc. has started the release of "ShareView Interview," which allows the recruitment of interview subjects from reviewer members (review contributors) of the review site "ShareView." In this article, we will introduce a dialogue interview between the person in charge of "ShareView" and the column editor. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.

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How to utilize quantitative research with a small sample size? Perspectives on hypothesis building and insights.

How to utilize quantitative research with a small sample size? Perspectives on hypothesis building and insights.

Treat a small number of samples as a "source of hypotheses"! The utilization method of "pre-testing".

When you are in the field of research, you may receive the question, "Is this sample size meaningful?" This is especially true in quantitative research, where there may be fewer samples collected than expected, or when the research is focused on a niche target. It's understandable to feel anxious about what can be learned from "just this small amount of feedback." Additionally, in practical situations, there are often instances where decisions are required based on a small number of interviews or the results of a small-scale study. While there are voices saying, "The sample is small, so the reliability is low," it is not uncommon for important insights and hints to be found within limited data. So, how should we confront and utilize such limited data? *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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What are the strengths of the "Employee Satisfaction Survey (ES Survey)" conducted by research companies?

What are the strengths of the "Employee Satisfaction Survey (ES Survey)" conducted by research companies?

We will also delve into the unique approaches and responses of the research company!

As interest in human capital management rises, attention to employee satisfaction is becoming increasingly important for companies. In this context, we conducted an interview with the Humap team, which specializes in employee satisfaction surveys (ES surveys). In this article, we will introduce the Humap team's philosophy, their deep insights into ES surveys, and feedback from companies that have actually used the ES surveys. We will explore how ES surveys benefit companies and delve into the unique approaches and responses of survey companies. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

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A specialized team discussing venue surveys (CLT) and their expert perspective on achieving successful research.

A specialized team discussing venue surveys (CLT) and their expert perspective on achieving successful research.

Introduction to the management of venue surveys and key points during the survey process!

Venue surveys are one of the essential methods that provide crucial information for the development of products and services. Behind the scenes, what roles do the field survey teams play, and how do they lead the surveys to success? At Asmark, we have cultivated a wealth of experience and know-how through our industry-leading number of venue survey recruitments. This time, we interviewed two leaders from the venue survey (CLT) team, who shared insights into the team's roles and the factors contributing to the success of venue surveys, along with behind-the-scenes stories. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

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