[Success Story] "Information sharing" and "action visualization" tripled the number of contracts in three years! What is the power of IT that achieved a "muscular" revenue structure without fatigue?
The case of remarkable recovery from an operating loss of 1.3 billion yen to a profit of 500 million yen is the implementation of Salesforce by Mipox Corporation, a long-established company with nearly a century of history.
By introducing sales support and marketing support tools, the previously opaque and analog sales activities, customer management, and project management have been significantly streamlined, demonstrating the business benefits generated. Additionally, the effects of awareness reform through tool utilization and establishment, as well as the acceleration of management decisions and approval processes, are specifically detailed in the process of achieving the recovery of operating profit.
By pooling the wisdom of all employees to solve challenges, the company achieved a threefold increase in contract numbers over three years through "information sharing" and "visibility of actions," resulting in a "lean" revenue structure.
[Background of Implementation]
- Sales, which relied on high market share and brand power, had fallen to less than one-third of its peak revenue.
- Due to the lack of a culture of information sharing, it was difficult to grasp sales progress and provide accurate advice, resulting in low reproducibility.
- Communication between employees, departments, and locations had ceased, making horizontal expansion difficult and worsening the internal atmosphere.
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