What is the difference between novelties and promotional items? Introducing the usage scenes and manners of promotional items.
This article explains the difference between novelties and promotional items. Please also refer to the usage scenarios, etiquette, and popular items related to promotional items.
A novelty item is a product that companies distribute for free to enhance the recognition and image of their goods or services. By distributing them for free, anyone can easily accept them, allowing for efficient promotion that leads to increased sales. To leave an impression of the company on the recipients, novelty items are mostly produced and distributed with the company name or logo printed on them. On the other hand, a "soshina" refers to items given as a greeting or to express gratitude. The original meaning literally translates to "a humble item," but it is generally used to convey modesty, implying "my gift is not that significant." The items given as soshina vary, but expensive items do not qualify. Soshina are used for small gifts, so they are typically single items rather than a set, and the general price range is considered to be around 3,000 yen. The purpose of distributing novelty items and soshina The purpose of distributing novelty items is to make more people aware of the company or service. To leave an impression of the company on the recipients, the distributed items usually include the company name or logo.
- Company：コシオカ産業 本社工場
- Price：Other
