セールスツールマーケティング Product Lineup

Both individuals and companies are essentially "thrifty." They wish to minimize unnecessary thoughts and efforts (costs). However, as a result, gaps have emerged in the business world, both now and in the past, and many of these have been left unaddressed. Sales activities are a battle against competitors. One of the simplest ways to win against competitors is to "identify gaps and fill them before the competition does." If you fill the gaps and create a strong proposal, all that's left is to "communicate it to the customer as it is." No special training is required. There are cases where simply redesigning the proposal tool has doubled orders and maintained that level. We will introduce how to find and fill the gaps that strengthen proposals. (Table of Contents) 1. Are you overconfident in your strengths and lacking in the specification of needs? 2. Are you underestimating your weaknesses and falling short in countermeasures? 3. Is your interest in the field low, leaving the consideration of implementation to the customer? 4. Are you thinking that delivery is the end, neglecting proposals that enhance effectiveness and satisfaction? There are often tools that look nice but are unusable, but proposal tools can be made much stronger. Please take a look at our brochure for reference on "creating strong proposals."

• Catalog and manual creation

An AI that has learned various information and even acquired emotional expression can easily create "adequate proposals" for niche products. However, the strength of its content is greatly influenced by the depth and insight of the questioner's perspective. How effectively AI can be utilized depends on the "insight of the person" who is asking the questions. Compared to the continuously evolving AI, most humans have a narrow perspective and struggle with insight. Therefore, if one can identify the weaknesses and gaps of others—namely competitors—first, there is an opportunity for their own company to leverage AI as a "powerful weapon."

• Catalog and manual creation

When proposing products, customers often respond sluggishly, ending with phrases like "I'll think about it" or "I'll wait and see." Even if the product has clear benefits and the ability to solve problems, simply proposing it does not lead to significant progress. Adopting a new product means "changing the 'now'" for the customer. - Even if they will change eventually, is it correct to change now? - Can the change be made smoothly and successfully? - Will the change yield sufficient results? Customers face various anxieties when considering the adoption of new products. We will introduce a way to create proposals that support customers' anxieties and help alleviate them.

• Catalog and manual creation

"High performance, but still expensive." Customers tend to focus more on the weaknesses of a product rather than its strengths. In reality, it is difficult to surpass all competitors. To make customers willing to listen, it is necessary to find and communicate the value that overturns their expectations of "but..." in addition to highlighting strengths. Therefore, our company has created a "Box of Information (Three-Layer Proposal Content Model)" to assist in creating proposals that align with value. By using this "Box of Information," you can effectively convey the product's value to customers, greatly aiding in increasing orders. In fact, there is a case where the orders of a sales team of eight, which were initially 25 million yen per month, doubled to 50 million yen simply by reworking the proposals, with everyone achieving improved results.

• Sales Skills Seminar

"Not necessary," "This is fine," "They're all the same." These are common phrases used to decline offers, but what elicits these responses is not the salesperson, but rather the "mundane proposal tools" that are similar to others. No matter how beautiful the brochure is, whether it resonates with customers depends on the "content." Even if it looks nice, if the content is "ordinary," only a lucky hit can be expected. Even if many brochures are created, most will end up being wasted. What resonates with customers is a brochure that clearly conveys the value of the product and positions it favorably against competitors. Our company offers proposals not just in design but also in the content presented to customers. We will conduct online hearings to plan what and how to communicate, and then create design proposals. You can place an order "after seeing the design proposal." If we do not meet your expectations, we will not charge you at all. ●● Benefits of using our "Proposal Tool" ●● 1. No manuscript needed. We will plan and propose the content. 2. We create tools that convey messages and information at a glance. 3. Created in PowerPoint! You can make revisions in-house, so it can be used indefinitely.

• Catalog and manual creation
• Sales Skills Seminar