マンハッタン・アソシエイツ List of News Articles

Modern consumers, as indicated by the "blue dot" on map apps, choose purchasing behaviors based on their own location. For "blue dot consumers," who pursue convenience to the utmost and seek purchasing experiences that transcend time and place constraints, it is essential for companies to provide a frictionless experience by thoroughly eliminating friction in all processes from ordering to returns. However, in today's world where the integration of online and offline is advancing, the "siloing" of information has become a significant challenge that hinders customer experience. As adaptation to customer-centric business models and rapid responses to unpredictable market needs are required, companies must promote supply chain digital transformation (DX) through the implementation of enterprise architecture to achieve overall optimization. Manhattan Associates, as a leading company driving the realization of unified commerce, offers cloud-native "Manhattan Active" solutions. By leveraging AI and machine learning to integrate supply chain management and omnichannel commerce, they provide each customer with an optimized purchasing experience and support companies in enhancing their competitiveness.