電通サイエンスジャム List of Products and Services

The "Sensory Analyzer" is a simple evaluation kit that analyzes emotions from brainwaves obtained using an EEG device. Analyzable emotions include: Interest, liking, stress, concentration, calmness, comfort, excitement, etc. It can analyze users' emotions in real-time with high accuracy, making it useful for product development, research, and creating evidence for existing products. 【Features of the Sensory Analyzer】 ■ Collects a wide range of emotional data such as interest, liking, stress, and concentration ■ Extracts latent/intuitive information that users "feel but cannot articulate" ■ Portable, capable of measurement using only a small EEG device and a tablet ■ Real-time capability to capture emotions on a per-second basis <Find hints for market research and insights that resonate with human emotions in the materials featuring case studies!> ■ Case Study Overview - Automotive Industry: Comparison of ride comfort by vehicle type - Food and Beverage Industry: Stress check during package opening - Media: Analysis of the timing when concentration, stress, and interest rise while watching commercials, etc. *The "case studies" can be viewed immediately via the download button below. Please feel free to contact us with any inquiries.

• Analytical Equipment and Devices

The "Emotion Analyzer" is a simple evaluation kit that analyzes emotions from brainwaves obtained using an EEG device. Analyzable emotions: Interest, liking, stress, concentration, calmness, comfort, excitement, etc. It can analyze users' emotions in real-time with high accuracy, making it useful for product development, research, and creating evidence for existing products. 【Features of the Emotion Analyzer】 ■ Collects a wide range of emotional data such as interest, liking, stress, and concentration ■ Extracts latent/intuitive information that is "felt but hard to articulate" ■ Portable, capable of measurement using only a small EEG device and a tablet ■ Real-time capability to capture emotions on a per-second basis <Find hints for market research and research that resonates with human emotions in the materials featuring case studies!> ■ Case Study Overview - Automotive Industry: Comparison of ride comfort by vehicle model - Food and Beverage Industry: Stress check during package opening - Media: Analysis of the timing when concentration, stress, and interest increase while watching commercials, etc. *The "case studies" can be viewed immediately from the download button below. Feel free to contact us with any inquiries.

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The "Valence-Arousal Analyzer" is a tool that minimizes the discomfort experienced by subjects when wearing an EEG headset, thanks to the use of a monopolar EEG device. The measured data is composed of two axes: "Valence," which indicates positive-negative, and "Arousal," which indicates active-inactive. You can check how much the levels of positivity and arousal have changed on a map. [Features] ■ Advanced filtering ■ Machine learning ■ Minimal burden on subjects ■ Data export function *For more details, please download the PDF or feel free to contact us.

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"Brain Behavior Insight" is a neuro-research conducted using an EEG measurement device, a dedicated tablet, and a specialized survey application. It is distributed to 128 households in the metropolitan area, allowing participants to enjoy smartphone videos in a relaxed state at home while collecting EEG data, which is then analyzed on a dedicated server. This enables the acquisition of brainwave data in an environment close to actual viewing patterns, allowing for speedy and cost-effective research. [Features] ■ Understand sensitivities that cannot be captured by surveys alone ■ Quickly share results ■ Significant cost reduction ■ Easy neuro-marketing ■ Approach 128 households at once ■ Monitors can participate in a relaxed manner *For more details, please download the PDF or feel free to contact us.

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