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In this document, we introduce representative systems of email distribution systems and marketing automation tools (MA tools). Email distribution systems are categorized into three types: those focused on large and fast delivery, those focused on delivery rates, and those focused on cost. MA tools are categorized into representative types such as beginner-friendly implementation, scenario-focused, and multifunctional with complete CRM integration. A comparison table is provided. Which should your company utilize, an email distribution system or an MA tool? Let's first consider this by returning to the purpose of email distribution. [Contents (partial)] ■ Which to choose: email distribution system or MA tool ■ How to choose an email distribution system ■ Comparison of 9 email distribution systems ■ Effects gained from implementing MA tools ■ How to choose MA tools *For more details, please download the PDF or feel free to contact us.
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This document introduces what should be done first when becoming an operator of MA tools. It explains clarifying objectives, checking resources, improving the website, implementing email marketing, promoting consideration through white papers, and identifying hot leads. Our company supports maximizing results and optimizing strategies through a three-axis service provision of "tools," "content," and "consulting." [Contents] ■ Scope of work for MA tool operators ■ What to do when becoming an MA tool operator ■ What Cloud Circus can provide *For more details, please download the PDF or feel free to contact us.
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This document explains what is necessary to secure stable business negotiations with guaranteed quality. It includes the purpose of introducing MA tools, an explanation of the phenomenon of "sudden resumption of consideration (reactive)" in BtoB purchasing behavior, the areas supported by "business negotiation acquisition agency services," and case studies. The tedious tasks leading up to acquiring business negotiations will all be handled by the professionals at Cloud Circus. [Contents (partial)] ■ Changes in the sales structure of Cloud Circus's "Challenge from a Sales Company" ■ Changes in the internal situation of Cloud Circus's "Challenge from a Sales Company" ■ Turning the "joys and sorrows" experienced by Cloud Circus into services ■ Common understanding of the purpose of introducing MA tools ■ Common understanding of what we want to achieve *For more details, please download the PDF or feel free to contact us.
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This document introduces Cloud Circus's appointment acquisition agency service. It explains the new and old strategies for appointment acquisition, the three barriers that hinder "appointment acquisition," the strategic foundation for systematizing appointment acquisition, and the appointment acquisition technique known as "nurturing." With our appointment acquisition agency-supported MA "BowNow," we have realized an "MA that can deliver results even for resource-strapped companies" by providing a simply designed MA along with professional appointment acquisition services. 【Contents】 ■ Chapter 1 The common sense of BtoB sales has changed ■ Chapter 2 The three barriers that hinder modern BtoB companies' "appointment acquisition" ■ Chapter 3 The strategic foundation for systematizing appointment acquisition ■ Chapter 4 Why customer nurturing generates profit ■ Three ironclad rules for "scientific email sales" that get opened and replied to ■ Introduction to Cloud Circus's appointment acquisition agency service *For more details, please download the PDF or feel free to contact us.
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This document summarizes case studies of websites specifically designed for BtoB manufacturing companies. It includes cases of website renewals aimed at generating customer business negotiations, cases that have re-evaluated user pathways to enhance clarity, and cases that have achieved highly responsive sites that meet customer expectations. We hope this booklet will be helpful for your marketing and sales activities. [Contents] ■ MK Giken Co., Ltd. ■ Japan Graphite Fiber Co., Ltd. ■ Meihan Foods Co., Ltd. ■ Higashi Nippon Paint Co., Ltd. ■ Nippon Chemical Foods Co., Ltd. ■ Erecta Co., Ltd. *For more details, please download the PDF or feel free to contact us.
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Exhibitions are one of the marketing strategies that can acquire a large number of potential customers at once. Especially if a company is focusing on BtoB marketing, it is not uncommon for exhibitions to be listed as one of the first strategies to tackle. On the other hand, depending on the venue and scale, exhibitions can also incur very high costs. Therefore, many companies may not only want to exhibit and acquire potential customers (leads) but also aim to link this to final outcomes such as sales. In this document, based on the experience of Cloud Circus Inc., which has exhibited at over 250 exhibitions in its 15 years since its founding, we have compiled the necessary "preparations," "strategies and actions on the day," and "follow-up after the exhibition" into a total of 12 practical methods to achieve results at exhibitions. [Contents] ■ Introduction ■ Basics of Exhibition Participation ■ Preparations for Exhibition Participation ■ Strategies and Actions on the Day of the Exhibition ■ Follow-up After Exhibition Participation *For more details, please download the PDF or feel free to contact us.
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