ビー・アイ・ピー・ジャパン Product Lineup

At BIP Japan Co., Ltd., we conduct "brand strategy planning." To promote brand strategy, it is essential to have recognition and understanding of the brand within the company. We plan and implement brand seminars or study sessions and training workshops tailored to the target audience. Online seminars can also be held. 【Overview】 - Implementation of brand seminars for stakeholders - Implementation of brand seminars for employees - Planning and execution of brand study sessions and training workshops *For more details, please download the PDF or feel free to contact us.

I will introduce the essentials of brand marketing. In brand marketing, it is necessary to create a "hook" (a memorable catch) and establish an "edge" (focus). To make this easy to understand, communicate, and remember, we verbalize and visualize the hook. [Elements to Create a Hook] ■ Reason for Selection ■ Differentiation Factors ■ Uniqueness *For more details, please download the PDF or feel free to contact us.

Here is an introduction to the basic steps of internal branding. Internal branding is fundamentally implemented through the steps of "visualization," "personalization," and "action." The important thing is how to enhance employees' sense of participation. 【Basic Steps】 STEP 1. Visualization - Ensure that employees can recognize and share the brand's concepts. STEP 2. Personalization - Enable employees to perceive it as their own and to determine how they should act concretely. STEP 3. Action - Facilitate actions that are conscious of the brand's concepts. *For more details, please download the PDF or feel free to contact us.

We will introduce branding and its basic steps. Branding is fundamentally implemented through the steps of "understanding the current situation," "mindset," "visibility," "communication," and "protection." However, it is not always necessary to implement all steps; we may only carry out the necessary steps according to the client's challenges. 【Basic Steps】 Step 1. Understanding the Current Situation Step 2. Mindset Step 3. Visibility Step 4. Communication Step 5. Protection *For more details, please download the PDF or feel free to contact us.

Let me introduce the functions and roles of a brand. A brand is a "flag" that signifies a company's existence and a promise to its customers. For customers, it serves as a criterion for making choices and a symbol of safety and trust. Furthermore, for companies, it is a source of medium- to long-term and stable profits. 【Functions and Roles of a Brand】 ■ A "flag" that signifies a company's existence and a promise to customers ■ A criterion for making choices and a symbol of safety and trust for customers ■ A source of medium- to long-term and stable profits for companies *For more details, please download the PDF or feel free to contact us.

B.I.P Japan Co., Ltd. will hold the 4th webinar "Practicing Stock-type Brand Marketing that Continues to be Chosen" on ZOOM. In today's information-overloaded world, simply creating "good products" is not enough to be chosen. What is needed is to express a "unique value" that deeply resonates with customers and to visualize it to enhance its appeal, thereby stockpiling value through brand marketing. In this webinar, we will explain the marketing perspective necessary to build a unique position in the market and acquire long-term fans. We will not only discuss theory but also provide practical examples of stock-type brand marketing that can be immediately implemented in the field. [Event Overview] ■ Date: June 24, 2026 (Wednesday) 13:00 - 14:00 ■ Format: ZOOM Webinar (Online Streaming) ■ Cost: Free ■ Target Audience: Executives, Business Managers, Corporate Planning, HR, and Heads of Branding and Public Relations Departments ■ Other: Archives of the 1st to 3rd sessions are available for viewing *For more details, please download the PDF or feel free to contact us.

B.I.P Japan Co., Ltd. will hold the 3rd webinar titled "Revitalizing the Company through Internal Branding" on ZOOM. In today's rapidly changing world, enhancing employee engagement is essential for sustainable growth in companies, as it is crucial for employees to "believe in their company and have a sense of attachment and pride." We will explain highly effective internal branding methods that can be implemented in the business field. We will introduce specific steps and techniques based on branding to transform the organization into one where each individual acts autonomously and revitalizes the workplace. [Event Overview] ■ Date: June 3, 2026 (Wednesday) 13:00 - 14:00 ■ Format: ZOOM Webinar (Online Streaming) ■ Cost: Free ■ Target Audience: Executives, Business Managers, Corporate Planning, Human Resources, and Heads of Branding and Public Relations Departments ■ Other: Archives of the 1st to 3rd sessions are also available for viewing. *For more details, please download the PDF or feel free to contact us.

B.I.P Japan Co., Ltd. will hold the 5th session of the brand strategy webinar titled "Qualitative Issue Extraction Methods in Branding" via ZOOM webinar (online distribution). In this webinar, we will introduce the "6 Principles and 6 Elements of Branding" based on years of insights, and explain the perspective of qualitative issue extraction in branding based on these principles. By learning how to identify "essential issues" without relying solely on numerical data, let's work on strengthening your branding. 【Event Overview】 ■ Date: Wednesday, July 15, 2026, 13:00 - 14:00 ■ Format: ZOOM webinar (online distribution) ■ Cost: Free ■ Target Audience: Executives, business leaders, corporate planning, HR, and heads of branding and public relations departments ■ Other: Archives of sessions 1 to 4 are available for viewing *For more details, please refer to the related links or feel free to contact us.