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From "just a processing company" to "top manufacturer," a branding initiative that changed perceptions both inside and outside the company. Interview with Shinshi Co., Ltd. Many people may feel that BtoB manufacturing companies are "industries that rely solely on technical skills and have nothing to do with branding." This year (2026), Shinshi Co., Ltd., which has been in the BtoB manufacturing business for 74 years, has deliberately taken on the challenge of branding. At Shinshi, they clarified the concept of who, what, and how to present themselves, and renewed their website and brochures, incorporating corporate identity (CI). https://www.pololon.com/interview/03_shinshi.html