[Online, Free] Differentiation Strategies in the Era of Intensified E-commerce Competition - Strategic Product Information Management and AI Utilization Techniques

In a highly competitive business environment, providing the product content that customers seek across various sales channels, including e-commerce, at the right time has become a key differentiator.
In this session, we will propose ways to enhance competitiveness by leveraging Product Information Management (PIM) and AI technology to free up time-consuming data management tasks and enable a more creative business approach.
*This webinar is an archived session from Contentserv at ECZine Day 2024 Spring, held on March 14, 2024.
<Main Topics>
- What is Product Information Management (PIM) and product information?
- The environment surrounding companies and the challenges faced by e-commerce professionals
- Case studies on utilizing Contentserv PIM as a system for strategically managing product information
- Changes in corporate needs and the role of PIM, as well as the use of generative AI and Digital Shelf Analytics (DSA)
<Instructor>
- Tetsuya Kosuge, Sales Manager at Contentserv

Date and time | Thursday, Apr 18, 2024 02:00 PM ~ 02:40 PM |
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Entry fee | Free |
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