SBS Marketing Co., Ltd. Is motivation boosted by praise and rewards!? The "Enhancing Effect"

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On December 5, 2024 (Thursday), they published a page titled "Does Motivation Increase with Praise and Rewards!? The 'Enhancing Effect'."
The 'Enhancing Effect' refers to the increase in motivation and drive due to external stimuli such as praise and rewards. The page explains two factors at play, contrasting and similar effects, examples of application in business settings, and points to enhance the effect.
(Page Overview)
■ What is the 'Enhancing Effect'?
■ The two motivating factors at play
■ The 'Undermining Effect' and the 'Pygmalion Effect'
■ Examples of application in business settings
■ Points to enhance the effect (DL content only)
■ Creating a workplace and organization filled with motivation (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/enhancing-effect-2024-12/

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