SBS Marketing Co., Ltd. "Large request → small request" lowers the hurdle and leads to acceptance!? 'Door-in-the-Face'
SBSマーケティング
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector. On January 9, 2025 (Thursday), they published a page titled "‘Door-in-the-Face’: Does the big request → small request lower the hurdle and make it easier to accept?!"
The "Door-in-the-Face" technique involves presenting a large request that is likely to be rejected, followed by the actual smaller request, making it easier for the smaller request to be accepted. The page explains the mechanism behind this technique, examples of its application in daily life and business scenarios, common mistakes that can occur when using it and their countermeasures, as well as the differences from the "Foot-in-the-Door" technique.
(Page Overview: Excerpts)
■ What is "Door-in-the-Face"?
■ Examples of application in daily life and business scenarios
■ Differences from "Foot-in-the-Door"
■ Common mistakes that can occur when using it and their countermeasures (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/door-in-the-face-2025-01/
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