SBS Marketing Co., Ltd. Accepting unfavorable conditions even when they are presented later!? 'Lowball Technique'
SBSマーケティング
Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On January 16, 2025 (Thursday), they published a page titled "Accepting Unfavorable Conditions Even When They Are Introduced Later!? 'Low-Ball Technique.'"
The 'Low-Ball Technique' involves initially presenting favorable conditions to the other party and then adding unfavorable conditions after they have agreed. The page explains the mechanism behind this technique, examples of its application (encounter scenarios), businesses that are particularly unsuitable for its use, and methods for dealing with it.
(Page Overview: Excerpt)
■ Adding unfavorable conditions later with the 'Low-Ball Technique'
■ The mechanism by which the 'Low-Ball Technique' is effective
■ Examples of the 'Low-Ball Technique' in use
■ Businesses particularly unsuitable for the use of the 'Low-Ball Technique'
■ Methods for using the 'Low-Ball Technique' and how to deal with it (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/low-ball-technique-2025-01/
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