SBS Marketing Co., Ltd. - Could lead to unreasonable consensus formation!? 'Groupthink'

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does It Lead to Irrational Consensus Formation!? 'Groupthink'" on April 3, 2025 (Thursday).
Groupthink is when irrational decision-making and undesirable behaviors are accepted during the process of reaching consensus in a group. The page explains the signs and examples that arise from falling into this trap, the causes and countermeasures, and examples of its application in marketing strategies.
(Page Overview: Excerpts)
■ What is 'Groupthink'?
■ Signs and examples that arise from falling into 'Groupthink'
■ Causes and countermeasures for falling into 'Groupthink'
■ Examples of applying 'Groupthink' to marketing strategies (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/group-think-2025-04/

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