SBS Marketing Co., Ltd. "Moderate stimulation" keeps motivation going!? The "Yerkes-Dodson Law"

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does 'Moderate Stimulation' Sustain Motivation!? The 'Yerkes-Dodson Law'" on June 12, 2025 (Thursday).
The 'Yerkes-Dodson Law' suggests that an "appropriate level of tension" tends to increase concentration and enhance performance. The page explains the animal experiments that validated this law and provides examples of its application in everyday life and business scenarios.
(Page Overview: Excerpts)
■ What is the 'Yerkes-Dodson Law'?
■ Validated animal experiments
■ Differences in performance due to varying levels of stress (tension)
■ Examples of applying the 'Yerkes-Dodson Law' in everyday life
■ Examples of applying the 'Yerkes-Dodson Law' in business (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/yerkes-dodsons-law-2025-06/

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