"SBS Marketing Co., Ltd." Even unreasonable instructions lead to "obedience"! The 'Milgram Effect'

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction mainly in the BtoB (business-to-business) sector. On June 24, 2025, we published a page titled "Even with unreasonable instructions, do we end up 'submitting'? The 'Milgram Effect'."
The 'Milgram Effect' refers to the tendency to follow the instructions or orders of an 'authority figure' even when there are moral issues involved. This page explains the electric shock experiment that demonstrated this effect, the mechanisms behind it, and negative examples that arise.
(Page Overview: Excerpts)
■ What is the 'Milgram Effect'?
■ Trends caused by the 'Milgram Effect'
■ "Milgram's Electric Shock Experiment"
■ Mechanisms of the 'Milgram Effect'
■ Examples of the 'Milgram Effect'
■ Examples of the 'Milgram Effect' in business (DL content only)
■ Even if you 'submit', you must take responsibility yourself (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/milgram-effect-2025-06/

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