SBS Marketing Co., Ltd. - Is "self-disclosure" helpful in building trust?

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Self-Disclosure' Helpful for Building Trust?" on July 15, 2025 (Tuesday).
"Self-disclosure" involves honestly communicating one's emotions, values, hobbies, family, work, personality, experiences, and physical characteristics, including weaknesses. The page explains the benefits of utilizing self-disclosure, four examples in a business context, and seven points to be cautious about.
(Page Overview: Excerpt)
■ What is 'Self-Disclosure'?
■ Experiments that Prove 'Self-Disclosure'
■ Secondary Effects of 'Self-Disclosure'
■ Benefits of 'Self-Disclosure' in Business Contexts
■ Examples of Utilizing 'Self-Disclosure' in Business Contexts
■ Cautions Regarding 'Self-Disclosure' (DL Content Only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/self-disclosure-2025-07/

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