SBS Marketing Co., Ltd. "Showing weakness" is perceived positively!? The 'Beautiful Chaos Effect'

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On July 17, 2025 (Thursday), they published a page titled "Is 'Showing Weakness' Perceived Positively? The 'Beautiful Mess Effect'."
The 'Beautiful Mess Effect' refers to the phenomenon where exposing one's "weaknesses" or "failures" can make one feel "incompetent" personally, while being viewed positively by others. The page explains the mechanisms behind this effect, examples of its application in business settings, and points to consider when utilizing it.
(Page Overview: Excerpts)
■ What is the 'Beautiful Mess Effect'?
■ Experiments that proved the 'Beautiful Mess Effect'
■ Mechanisms behind the 'Beautiful Mess Effect'
■ Examples of the 'Beautiful Mess Effect' in business settings
■ Points to consider when utilizing the 'Beautiful Mess Effect' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/the-beautiful-mess-effect-2025-07/

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