Is consensus formation within a group becoming 'extreme'!? 'Group Polarization'

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition mainly in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does Consensus in Groups Become 'Extreme'? 'Group Polarization'" on July 22, 2025 (Tuesday).
'Group Polarization' refers to the tendency for discussions within a group to lead to opinions becoming more extreme during the process of opinion aggregation and convergence. The page explains three examples of its occurrence, the mechanisms that cause or promote it, and two methods to avoid falling into it.
(Page Overview: Excerpts)
■ What is 'Group Polarization'?
■ Examples of 'Group Polarization'
■ Disadvantages arising from 'Group Polarization'
■ Mechanisms that cause or promote 'Group Polarization'
■ How to avoid falling into 'Group Polarization'? (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/group-polarization-2025-07/

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