SBS Marketing Co., Ltd. "Conveying 'pros and cons' increases persuasiveness and trust!?" 'Two-sided presentation'

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Does conveying 'pros and cons' increase persuasiveness and trust? 'Two-sided presentation'" on July 29, 2025 (Tuesday).
The 'two-sided presentation' is a persuasive method that communicates both the "advantages" and "disadvantages" to the other party when negotiating or persuading. The page explains the benefits of using this method, cases where it is particularly effective, examples of its application in business scenes, and points to be aware of when utilizing it.
(Page Overview: Excerpt)
■ What is 'two-sided presentation'?
■ Benefits of 'two-sided presentation'
■ Cases where 'two-sided presentation' is effective
■ Examples of 'two-sided presentation' application
■ Points to consider when utilizing 'two-sided presentation' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/two-sided-presentation-2025-07/

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