SBS Marketing Co., Ltd. Negotiations and discussions are determined by "preparation in advance"! 'Hot Reading'

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On August 5, 2025 (Tuesday), they published a page titled "Are Business Talks and Negotiations Determined by 'Preparation'? 'Hot Reading'".
'Hot Reading' involves researching the other party in advance and appearing to know things about them during the conversation to gain their trust. The page explains the benefits of utilizing this technique, the specific process, relatable examples, two types of information for business application, and important points to keep in mind.
(Page Overview: Excerpts)
■ What is 'Hot Reading'?
■ Benefits of 'Hot Reading'
■ Relatable examples of 'Hot Reading'
■ Differences from 'Cold Reading'
■ How to utilize it in business scenes: Personal & Public Information Gathering
■ Precautions when using 'Hot Reading' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/hot-reading-2025-08/

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