[Seminar] Co-creative Marketing Strategies to Overcome Division

[Speaker]
Yusuke Saiki
Executive Officer, Consulting Division
Head of Strategy & Innovation Unit
Ignition Point Inc.
[Key Lecture Content]
As marketing becomes increasingly complex, the disconnect in "information, experience, and perspectives" between organizations, departments, and customer touchpoints has become a significant barrier to business growth. The key to overcoming this "era of division" lies in "co-creative marketing," which merges AI's analytical power with human creativity and empathy.
In this lecture, we will introduce strategic approaches and specific actions based on practical examples of co-creative marketing that Ignition Point has supported.
[Lecture Items]
1. The irreversible changes that AI brings to the business environment and the emergence of new challenges in marketing
2. Why is business growth being hindered in the digital age?
3. What is the key to overcoming division: "Co-creative Marketing Strategy"?
4. Based on Ignition Point's examples, the practice and strategic approach of "Co-creative Marketing Strategy"
5. Three steps to start implementing "Co-creative Marketing Strategy" from tomorrow
6. Q&A / Business card exchange

Date and time | Tuesday, Sep 30, 2025 10:00 AM ~ 12:00 PM |
---|---|
Capital | On-site attendance / Live streaming / Archived streaming (available for viewing multiple times for two weeks) SSK Seminar Room, 2-6-2 Nishi-Shimbashi, Minato-ku, Tokyo, 4th Floor, Zaimax Nishi-Shimbashi Building |
Entry fee | Charge |
More Details & Registration
Details & Registration