"SBS Marketing Co., Ltd." Is the "theory of innate goodness" no longer applicable!? The 'Travel Shame is Cast Aside Phenomenon'

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On August 14, 2025 (Thursday), they published a page titled "Is the 'Doctrine of Innate Goodness' No Longer Applicable!? The 'Forget the Shame of Your Journey Phenomenon.'"
The 'Forget the Shame of Your Journey Phenomenon' refers to the tendency to engage in behavior that violates social norms or causes inconvenience while feeling liberated during travel, something that people typically wouldn't do in their daily lives. This phenomenon can be observed not only among inbound tourists from abroad but also among domestic tourists in Japan. The page explains the representative issues of overtourism, the causes of its occurrence, countermeasures, the already arising negative effects, and the attitudes and behaviors that are required!
(Page Overview: Excerpts)
■ Why does "overtourism (tourism pollution)" occur?
■ Countermeasures for the 'Forget the Shame of Your Journey Phenomenon'
■ Negative effects of the 'Forget the Shame of Your Journey Phenomenon' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/forget-the-shame-of-your-journey-phenomenon-2025-08/

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