SBS Marketing Co., Ltd. "By 'surprisingly exceeding expectations' in a positive way, does it increase purchasing motivation and reduce complaints!? The 'Escalator Effect'"

Based on practical experience in both support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer attraction primarily in the BtoB (business-to-business) sector. On September 4, 2025, they published a page titled "Does 'Escalator Effect' Increase Purchase Intent and Reduce Complaints by 'Surprisingly Exceeding Expectations' in a Good Way!?"
The 'Escalator Effect' refers to the sense of 'discomfort' felt when one's assumptions differ from reality. The page explains the mechanisms behind its occurrence, examples of its occurrence and utilization, and key points to know when utilizing it.
(Page Overview: Excerpts)
■ What is the 'Escalator Effect'?
■ Mechanisms behind the occurrence of the 'Escalator Effect'
■ Examples and utilization cases of the 'Escalator Effect'
■ Key points to know when utilizing the 'Escalator Effect' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/escalator-effect-2025-09/

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