SBS Marketing Co., Ltd." "Is it a mistake to think that increasing existing customer loyalty leads to business growth? The 'Double Jeopardy Law'

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Increasing Existing Customer Loyalty Leads to Business Growth' a Mistake!? 'Double Jeopardy Law'" on September 9, 2025 (Tuesday).
The "Double Jeopardy Law" indicates that brands with low market penetration tend to have lower purchase frequency. This page explains the mechanisms behind this phenomenon, examples of increased "market penetration," and methods for medium and small enterprises to enhance their penetration rates!
(Page Overview: Excerpts)
■ What is the "Double Jeopardy Law"?
■ How can we "increase market penetration"?
■ Successful cases of increasing "market penetration"
■ Techniques for medium and small enterprises to "increase market penetration"
■ Insights suggested by the "Double Jeopardy Law" (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/double-jeopardy-2025-09/

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