SBS Marketing Co., Ltd. - Making it easier to optimally allocate management resources!? 'Product Portfolio Management (PPM)'

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On September 23, 2025 (Tuesday), they published a page titled "Easier to Optimize the Allocation of Management Resources!? 'Product Portfolio Management (PPM)'".
'Product Portfolio Management' allows for the optimal allocation of management resources by evaluating one's business along two axes: "market growth potential" and "market share," and classifying it into four quadrants. The page explains the benefits that can be realized by utilizing it, the two axes and four quadrants that make it up, and the associated risks.
(Page Overview: Excerpt)
■ What is 'Product Portfolio Management'?
■ What can be achieved through 'PPM'?
■ Components of 'PPM' (Vertical and Horizontal Axes)
■ Components of 'PPM' (Four Quadrants)
■ Two Risks Associated with 'PPM' (DL Content Only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/ppm-2025-09/

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