[Seminar] Two Sessions Marketing Strategy Development Course

We would like to extend our heartfelt congratulations on the continued prosperity of your esteemed company. Our company will be exhibiting at the following trade show, where we will introduce a number of products, including our new product, the Pillow Packaging Full Air Tightness Inspection Machine MSQ-2003. We sincerely apologize for the inconvenience during your busy schedule, but we would like to invite you to visit us at this opportunity. 【 Exhibition Name 】 JAPAN PACK 2025 Japan Packaging Industry Exhibition https://www.japanpack.jp/ 【 Dates 】 October 7 (Tuesday) to October 10 (Friday), 2025 *4 days 10:00 AM to 5:00 PM 【 Venue / Booth Number 】 Tokyo Big Sight / East Hall 8, Booth 8-505

(This seminar will be held at "Factory Innovation Week 2025 (Generative AI World)" at Port Messe Nagoya from October 29 (Wednesday) to 31 (Friday), 2025.) While many companies are making significant investments in AI, research shows that 70% of them are failing to generate the expected ROI. Why do projects that focus solely on "AI implementation" continue to fall short of delivering the original business value, such as cost reduction and productivity improvement? This seminar aims to clarify the "strategic miscalculations" common to failed projects for executives and managers responsible for AI implementation decisions. Specifically, it will explain how "ambiguity of purpose," "overlooking hidden initial and operational costs," and "ambitious plans for company-wide deployment" can derail projects. Additionally, we will present successful case studies from multiple companies, offering principles for ensuring that AI investments lead to guaranteed returns through "small start strategies," "KPI setting," and "organizational theories that involve the field." We will provide you with the principles necessary to lead your company's AI investments to success.

[Speaker] Yosuke Kawakita, Consultant, Synapse Inc. [Lecture Items] November 12 (Wednesday) <Session 1> Conducting environmental analysis and deriving strategic objectives through case exercises 1. What is marketing 2. Needs and wants 3. Flow of environmental analysis 4. [Exercise] Deriving strategic objectives for Godiva 5. Segmentation, targeting, positioning 6. Q&A November 20 (Thursday) <Session 2> Considering basic strategies and specific measures through case exercises 1. [Exercise] Basic strategy and 4P measures for Godiva 2. Product strategy 3. Pricing strategy 4. Distribution strategy 5. Communication strategy 6. [Exercise] Future strategy for Godiva 7. Q&A

[Speaker] Kawaguchi Shoji, Senior Executive Officer, Expert Division, Userbase Inc. Representative Director / Founder, Mimiru Inc. [Key Lecture Content] We will share the essence of "making effective decisions" in a short time. This includes how to identify the right timing for decisions, tips for conscious judgment to reduce hesitation, and developing a habit of learning from processes rather than just results. Additionally, we will touch on practices that promote autonomy by sharing intentions and thought backgrounds within the team. [Lecture Items] 1. Three approaches to improve decision-making 2. Reflecting on processes rather than results 3. Principles and benefits of hypothesis building 4. Acquiring information as a decision-maker 5. How to communicate decisions and share organizational context 6. What is happening in the business field 7. Q&A

Notice of Archive Distribution for Our Hosted Web Seminar. [Webinar on the Enhanced Subtable Reading Kintone Plugin "Mojitori"] "Mojitori" allows you to digitize text from photos, images, PDF files, and automatically input it into various fields in Kintone. In this seminar, we will clearly explain the basic functions and usage of Mojitori. We will also discuss the enhanced subtable features of Mojitori introduced in the August update. [Timetable] - Overview of Mojitori's features - Detailed explanation of Mojitori for subtables - Adjustment of subtable reading areas You can now change the area of the subtable you want to read. - Adjustment of subtable column mapping You can now select which field to input data into when reading columns from tables that are arranged differently for each company. - Q&A session We look forward to your registration.