SBS Marketing Co., Ltd. "The more 'good things' continue, the greater the anxiety becomes!? 'Desire for Punishment'"
Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On October 7, 2025, we published a page titled "The More 'Good Things' Continue, the Greater the Anxiety?! 'Desire for Punishment.'"
The 'Desire for Punishment' refers to the feeling of anxiety or worry that arises when things are going well, leading to a wish for bad things or failures. The page explains the mechanisms behind this phenomenon, specific examples, and points to consider when utilizing it.
(Page Overview: Excerpts)
■ What is the 'Desire for Punishment'?
■ The mechanisms behind the 'Desire for Punishment'
■ Specific examples of the 'Desire for Punishment'
■ Examples of utilizing the 'Desire for Punishment' in business scenarios
■ Points to consider when utilizing the 'Desire for Punishment' (DL content only)
▼ For more details, please visit this page.
https://sbsmarketing.co.jp/blog/desire-for-punishment-2025-10/

Inquiry about this news
Contact Us Online




