[Seminar] Strategies for Entering the Sports Industry
[Speaker]
Arthur D. Little Japan, Inc. Partner Yu Hamada
Principal Mikio Mizushima
Consultant Daiki Masumoto
[Key Lecture Content]
The domestic sports industry is currently attracting attention as a growth area with both economic and social value. Supported by policy backgrounds, investments from both public and private sectors, including the development of stadiums and arenas, are becoming more active, transforming it into an attractive industry for companies considering new entries. What will be crucial moving forward is how to connect investments to sustainable monetization. Beyond mere support or branding, strategies that leverage sports as business assets are being called into question. In this lecture, we will consider these trends and redefine sports as a management asset that goes beyond mere entertainment or regional promotion, exploring the essentials for companies to enter and monetize from multiple perspectives.
[Lecture Items]
1. Changes in the external environment surrounding the sports industry
2. New business opportunities created by "active sports"
3. Industrialization driven by "spectator sports"
4. Key points for companies to secure revenue opportunities when entering the market
5. Summary of today's discussion
6. Q&A / Business card exchange

| Date and time | Thursday, Feb 12, 2026 01:00 PM ~ 03:00 PM |
|---|---|
| Capital | Venue attendance / Live streaming / Archive streaming (available for viewing multiple times for 2 weeks) SSK Seminar Room, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, 4th Floor, Zaimax Nishi-Shinbashi Building |
| Entry fee | Charge |
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