[Seminar] Cost Reduction + α "Profit Thinking Ability (R)"
[Instructor]
Representative Member of Value Up LLC
Yuuichi Yonezawa, Small and Medium Enterprise Consultant, Career Consultant
[Key Lecture Content]
Japanese manufacturing has focused on "how to reduce costs while maintaining quality" to secure profits, but relying solely on this approach has its limits. On the other hand, there are companies that have achieved high performance by increasing unit prices, leading to a widening gap between "companies that can only generate profits through cost reduction" and "companies that can create products with high customer value."
This seminar will explain the concept of "Profit Thinking (R)," which aims to "increase profits without relying on cost reduction," using a wealth of case studies. It will focus on achieving unit price increases while learning accounting, competitive strategy, and marketing in an integrated manner. Engineers who acquire "profit thinking skills beyond cost reduction" will be the strongest. We welcome participants from design development and production technology roles who feel limited by cost reduction.
[Lecture Items]
1. Understanding the mechanism of profit generation
2. Understanding competitive strategies to achieve unit price increases
3. Understanding customer value provided to achieve unit price increases
4. Achieving unit price increases through the development of high value-added products
5. Q&A

| Date and time | Thursday, Mar 19, 2026 01:00 PM ~ 05:00 PM |
|---|---|
| Entry fee | Charge |
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