[Seminar] The Trap of "Just Introducing" Generative AI: The Core of Profit Improvement Revealed by a Survey of 247 European Manufacturing Companies
[Speaker]
Kei Konagai, Senior Manager, Strategy& at PwC Consulting LLC
[Key Lecture Content]
The use of generative AI is rapidly expanding among manufacturing companies. However, many companies fall into the trap of being unable to produce results after simply "implementing it for now." A survey conducted by Strategy& involving 247 European manufacturing companies revealed that while the effects of back-office utilization are limited, the introduction of generative AI into core operations such as R&D and sales is the key to improving profitability.
In Japanese companies as well, those aiming for structural transformation tend to achieve results that exceed expectations compared to those that only focus on streamlining peripheral operations. However, currently, it is not common to consider results indicators such as sales and gross profit margin in conjunction with these efforts.
In this lecture, we will elaborate on a generative AI utilization strategy aimed at maximizing revenue impact from three perspectives: "strengthening upstream (design and development)," "streamlining downstream (after-sales service)," and "building a promotion system."

| Date and time | Friday, Apr 17, 2026 04:00 PM ~ 06:00 PM |
|---|---|
| Capital | On-site attendance / Live streaming / Archive streaming (available for viewing multiple times for 2 weeks) SSK Seminar Room, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, 4th Floor, Zaimax Nishi-Shinbashi Building |
| Entry fee | Charge |
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