[Japanese Case Studies: Chapter 6] The Reasons Why Japanese "Artisans" Choose ThinkDesign — The "Freedom" to Shape Their Obsession Found in the Cases of Four Companies
T3Japan
The "click" sensation that Japanese manufacturing proudly delivers at your fingertips. Its essence lies in the "obsession" of designers who meticulously focus on differences as small as 0.05mm. This article unravels the stories of four "ultimate tools" where designers are freed from the constraints of CAD and directly embody their obsession.
- Honma Golf: Reproducing the "sensual curves" demanded by premium brands 100% digitally through GSM (Global Shape Modeling).
- SHOEI: Achieving both extreme aerodynamic performance and beautiful surface quality akin to a work of art. Realizing high-precision surfaces that directly lead to mold production.
- TOM'S: Responding to the development speed required in the racing world by quickly and accurately feeding back analysis (CFD) results into CAD models.
- Mikasa Industries: In designs where aesthetic curves and precise fits coexist, a full hybrid environment directly contributes to shortening development time.
What is common among these cases is the fact that designers are not conforming to the "convenience of CAD," but rather "CAD is following the will of the designer." Graduating from CAD as a "drafting tool" and returning to it as a "thinking tool" that accelerates designers' thoughts will lead Japanese manufacturing into the next generation.

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Nice to meet you, I'm Takachan, working in sales (which is more like a pre-sales role) at ThinkDesign. Usually, I listen to clients' desires of "I want to create a service like this" and act as a bridge to translate those into a "concrete blueprint" that engineers and designers can easily realize.




