[Seminar] Technology Marketing Strategies in the Cyber-Physical Era
[Speaker]
Mr. Tohru Takahashi, President and CEO of New Charnetworks Inc.
[Key Message]
Core technology does not directly create customer experience value. Core technology becomes a competitive advantage only when it is designed as a core function that generates customer experience value within an ecosystem business model.
[Key Lecture Content]
With the spread of AI and IoT, competition among companies is shifting from individual products to ecosystem business models where multiple companies, customers, and society collaborate to create value. In this change, having excellent core technology alone is not enough to build a competitive advantage. What is important is to position your core technology as a core function that generates customer experience value within the ecosystem business model, and to design everything from products and services to the value chain, intellectual property, standardization, branding, and alliances as a cohesive whole. In this seminar, we will systematically learn a new technology marketing strategy to sustainably enhance corporate value, centered around the "Technology Marketing Strategy Model for the Cyber-Physical Era."

| Date and time | Tuesday, Sep 15, 2026 10:00 AM ~ 12:00 PM |
|---|---|
| Capital | On-site attendance / Live streaming / Archive streaming (available for viewing multiple times for two weeks) SSK Seminar Room, 2-6-2 Nishi-Shinbashi, Minato-ku, Tokyo, 4th Floor, Zaimax Nishi-Shinbashi Building |
| Entry fee | Charge |
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