[Book] Discovering New Potential and Future Needs Born from With/After Corona and Applying Them to New Product Development (No. 2142)

☆The changes in "best-selling products" and "diversity of needs" brought about by COVID-19 hide business opportunities where there are changes!!
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■Table of Contents
Chapter 1: Changes in latent needs during the COVID-19 pandemic
Chapter 2: Discovering future needs in key markets and targeting strategies
Chapter 3: Exploring latent needs in the With-COVID era and points to consider
Chapter 4: Research and discovery methods for latent needs in BtoB
Chapter 5: Research and discovery methods for latent needs in BtoC
Chapter 6: Utilizing AI and BIG Data for discovering and researching latent needs
Chapter 7: Visualizing preferences based on biometric information and discovering latent needs
Chapter 8: Discovering latent and future needs and how to translate them into R&D themes
Chapter 9: Discovering latent and future needs during the COVID-19 pandemic and efforts toward new product development
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●Publication Date: February 28, 2022 ●Format: A4 size, 527 pages
●Authors: 71 individuals ●ISBN: 978-4-86104-871-5
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* For more details, please download the catalog.
* "Free preview" is available.


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