[Book] Application of Discovering Potential Future Needs and New Product Development (No. 2142)
2142 Potential and Future Needs
Free trial available - Specialized book: Title: Discovering New Potential and Future Needs Born from With/After Corona and Applying Them to New Product Development
The changes in "best-selling products" and "diversity of needs" brought about by COVID-19 hide business opportunities where there are changes! ■ Key Points of This Book ◎ Capture latent needs that customers and consumers are not aware of! ~ Using AI, machine learning, text mining, biometric information, patent information, literature information, etc. ~ 1. What changes in living environments, preferences, and consumption behaviors have been brought about by COVID-19! 2. What needs are consumers unaware of, and what needs have they given up on! 3. Here’s the next target! An explanation of trends in attention-grabbing markets! 4. Methods for discovering latent needs using AI and text mining! 5. How to identify future needs through hypotheses derived from vast literature and patent information! 6. Surprisingly, there are ways to find customer needs buried within the company! 7. How to capture customer needs online! 8. Key points for practicing technology marketing in a telework environment! 9. How to extract customer and consumer needs from biometric information! 10. How to translate identified latent and future needs into research and development themes!
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☆Don't miss the opportunity! It's not too late to start now! Innovation that takes advantage of the COVID-19 pandemic! ■ Table of Contents Chapter 1: Changes in latent needs during the COVID-19 pandemic Chapter 2: Discovering future needs and target areas in key markets Chapter 3: Exploring latent needs in the With-COVID era and points to consider Chapter 4: Research and discovery methods for latent needs in BtoB Chapter 5: Research and discovery methods for latent needs in BtoC Chapter 6: Utilizing AI and BIG Data for discovering and researching latent needs Chapter 7: Visualization of preferences based on biometric information and discovery of latent needs Chapter 8: Discovering latent and future needs and how to translate them into R&D themes Chapter 9: Discovering latent and future needs during the COVID-19 pandemic and efforts towards new product development ● Published: February 28, 2022 ● Format: A4 size, 527 pages ● Authors: 71 ● ISBN: 978-4-86104-871-5 * For more details, please view the brochure by downloading the catalog.
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