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【Speaker】 Takashi Kawabata, Representative of the Medical Device Technology Information Association 【Venue】 Industrial Promotion Hall, Conference Room 1 【Kanagawa, Kawasaki Station】 【Date and Time】 November 25, 2010 (Thursday) 12:30 PM - 4:30 PM
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basic information
**[Lecture Abstract]** The success or failure of a business depends on how well its products and services align with true user needs. It is essential to collaborate with sales in order to identify needs, promote the company and its capabilities to healthcare professionals, and secure cooperation as development partners. If those responsible for technology development and research planning cannot directly contact clinical and sales environments, the success of that project will be difficult to achieve. However, even with the same product, the choice of sales channels and the organization of sales can lead to vastly different outcomes. What is research management that analyzes strengths and weaknesses, quantifies data, and calculates expected profits without delving into the nature of sales? Development themes greatly depend not only on the inherent 'quality' of the theme itself but also on the aspirations and enthusiasm of the personnel involved, as well as the most critical aspect of the business: 'how to create sales.' In this seminar, we will consider how to plan and utilize sales as an exit strategy from the early stages of product development in the field of medical welfare.
Price information
New members who apply for the first time by November 15 will receive an early bird discount price of 39,900 yen.
Price range
P2
Delivery Time
P2
※Delivery date of the attendance ticket
Applications/Examples of results
1. What are the fields of medical care and welfare? The real situation of medical and welfare equipment from the perspective of sales. 2. Products that are chosen from the perspective of sales. What do users seek? 3. Deciding on the entry field by considering sales and company resources. It is natural that not everything is in place. 4. Do not let engineers' "solitary play" end there. Contacting the medical field and how to gather information. 5. Facilities to collaborate with and facilities to avoid. 6. Positioning, walking style, and behavior in clinical facilities. 7. What kind of developer is chosen by doctors? 8. The gap between researchers and salespeople. Awakening the high abilities of sales staff. 9. Salespeople as actuators with built-in sensors. Utilizing the antennae of sales staff is inevitable. 10. The nature of sales and profits. Where does business profit come from? 11. The story of water pipes and gas pipes. A significant difference in development results based on the choice of sales routes. 12. Creating sales after development is "mud rope." 13. Various ways to create sales. [Q&A and business card exchange]
Company information
Our company has developed its business from "seminar planning" to various forms such as "lecturer dispatch," "publishing planning," "technical consultant dispatch," "trend research," "business matching," and "business development consulting," in order to support clients in a wide range of fields including chemistry, electronics, automotive, energy, medical devices, food, and building materials. By doing so, we have advanced our company and opened up new markets. AndTech promises to continue listening to our clients' voices, entering the business areas and markets they desire, and to remain a company that is loved by our clients, as we share their challenges, think together, and forge new paths.
