★Pioneer Stage, Entry Stage, Elimination Stage, Stability Stage: Key Points of Analysis from the Market Life Cycle and How to Utilize Them for Effective Product Development and Business Strategy!
[Purpose of the Lecture] I will explain positioning analysis, which is one of the market analysis methods, and teach how it can be utilized in product and technology development.
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basic information
Speaker: Mr. Yutaka Tomizawa, President of Tomizawa Office Co., Ltd., Marketing Consultant Target Audience: Engineers and researchers interested in product development strategies, market analysis methods, etc. Venue: Kawasaki City Educational and Cultural Center, Room 5 [Kanagawa, Kawasaki] About a 15-minute walk from Kawasaki Station on JR or Keikyu Line Date and Time: July 15, 2011 (Friday) 13:30-16:30
Price information
Members who register by July 1 will receive an early bird discount price of 46,200 yen.
Price range
P2
Delivery Time
P2
Applications/Examples of results
1. How to Create a Positioning Map 1-1. Differences Between Usable and Non-Usable Positioning Maps 1-2. How to Create Product Positioning Maps Using Statistical Software 1-2-1. Numerical Data and Categorical Data 1-2-2. Know-How for Data Creation 1-2-3. Key Points for Mapping 1-3. Product Positioning Maps That Can Be Created Freehand 2. How to Analyze Product Positioning Maps 2-1. Issues with Traditional Analysis Methods 2-2. What Cannot Be Seen in One-Dimensional Comparisons Can Be Analyzed Multidimensionally in Two Dimensions 2-3. Absolute Comparison and Relative Comparison 2-4. Understanding Overall Market Trends 2-5. Key Points for Analysis from the Market Life Cycle Perspective ~Development Stage, Entry Stage, Elimination Stage, Stability Stage~ 2-6. Comparison of Our Products and Competitors' Products 2-6-1. User Analysis 2-6-2. Market Development Analysis 3. How to Utilize Results for Product Development and Business Strategy 3-1. Where to Specialize to Leverage Our True Strengths 3-2. Low-Cost and Low-Price Strategy 3-3. Differentiation Strategy 4. Target Market Narrowing Strategy 5. Others
Company information
Our company has developed its business from "seminar planning" to various forms such as "lecturer dispatch," "publishing planning," "technical consultant dispatch," "trend research," "business matching," and "business development consulting," in order to support clients in a wide range of fields including chemistry, electronics, automotive, energy, medical devices, food, and building materials. By doing so, we have advanced our company and opened up new markets. AndTech promises to continue listening to our clients' voices, entering the business areas and markets they desire, and to remain a company that is loved by our clients, as we share their challenges, think together, and forge new paths.
