★In Season Now! Trends in the Domestic Smartphone Market ★Introduction of the Latest Domestic Implementation Cases for iPhone and iPad (Manufacturing, Retail, Healthcare, and Others)
Speaker Part 1: Mr. Gori Nakayama, Director of the Smartphone Promotion Department, SoftBank Mobile Corp., and Senior Evangelist Part 2: Mr. Takahiro Ishii, Director of the Product Planning Department, Consumer Business Division, KDDI Corp. Part 3: Mr. Kazuyoshi Shimada, Director of Shimada Intellectual Property Office, Patent Attorney Target Audience: Researchers and personnel interested in smartphone business models, devices, and patent application trends Venue: Tokyo Chuo Ward Industrial Hall, 4th Floor, Meeting Room 4 [Tokyo, Chuo Ward] 4 minutes from Exit B3 of Higashi-Nihonbashi Station on the Toei Asakusa Line, towards Asakusabashi and Oshiage 5 minutes from Exit C1 via the East Exit ticket gate of Bakurocho Station on the JR Sobu Rapid Line Date and Time: July 21, 2011 (Thursday) 11:00 AM - 4:00 PM
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**Lecture Abstract** The entry of the iPhone and iPad into the business sector has been remarkable, and with the recent release of the iPad 2, there are high expectations for their utilization across various industries and business types. In this lecture, I will provide a detailed explanation of the latest domestic case studies, smartphone management methods, and examples of smartphone utilization in BCP (Business Continuity Planning), which has become a significant keyword following the disaster. **Lecture Abstract** The market environment and trends since the full-scale emergence of smartphones in 2010. I will discuss KDDI's smartphone strategy in the increasingly competitive smartphone market, starting with the IS03, which has the DNA of mobile phones from the 2010 fall/winter model, as well as the WiMAX-equipped ISW11HT from the 2011 spring model and the INFOBAR from the 2011 summer model. Additionally, I will touch on service collaborations such as Skype and Jibe from the fall/winter of 2010 and Facebook from the summer of 2011. How did we think about and realize the lineup? What were the key focus areas in planning the devices? I will explore these questions through the framework of product strategy.
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[Early Bird Discount Price] 49,350 yen (including tax, lunch fee, and textbook cost) for up to 2 people from one company. *This applies only to Tech-Zone members who apply by July 7. Membership registration is free. *After July 7, the [Regular Price] will be 52,500 yen (including tax, lunch fee, and textbook cost) for up to 2 people from one company.
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P2
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P2
Applications/Examples of results
Part 1: The Cutting Edge of Business Utilization of Smartphones ~ Latest Domestic Implementation Cases, Smartphone Management Methods, BCP (Business Continuity Planning) ~ Part 2: au's Smartphone Strategy Part 3: Trends in Smartphone-Related Patent Applications and Business Models of Various Companies [Lecture Summary] By comparing the trends in patent applications related to smartphone devices and the business models of various companies, I would like to examine key points for future business development. 1. Trends in Research and Development and Patent Application Related to Smartphone Devices 1.1 Japan 1.2 Europe and America 1.3 Asia 2. Business Models of Major Platform Companies 2.1 Apple 2.2 Google 2.3 Microsoft 3. Key Points for Future Business Development [Q&A]
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